Rubio & del Amo is another one of those studios that does branding, packaging, editorial, web—the usual list. So defining them by what they do doesn’t really get us much further than any other mid-sized European design studio. Maybe the real clue lies in how they do it.
Some people would say it’s the simplicity. The friendliness. The warmth, even. It may also have something to do with where they do it: the Switzerland of the Mediterranean—as they like to call Murcia. Could it be that clean, formal design language that looks just as right on trucks as it does on rockets? That old-school / forever-young eye that pays tribute to Müller-Brockmann without turning him into dogma? Could it be the heights they keep reaching at awards like the Laus, D&AD, ADCE, GDC China, and Tokyo TDC? Or the way they work across wildly different clients—from Cabify, Brugal, Teka, Freepik, and RENFE to HBO, the Thyssen-Bornemisza Museum, and the National Library—like a multi-tool fully fanned open?
The best way to get to know them is to talk to them—which is easy, because dialogue is their sharpest tool when it comes to generating ideas that can become projects, and projects that are already part of our graphic culture.
