Isabelita Virtual is a Creative Director working where art, technology, and communication meet. Over the course of her career, she has worked at leading advertising agencies such as Wunderman, DDB, and Usted, as well as tech giants like Meta and OpenAI, and has collaborated with globally renowned brands and cultural institutions including Hermès, Apple, Dior, and NASA.
She was recognized as a Webby Award Honoree for Best Content in Art and Culture for a project with the Metropolitan Museum, and became the only Spanish artist to show her work in Times Square’s Midnight Moment, joining the ranks of artists such as Andy Warhol, Björk, and Sophie Calle. In 2024, she won the Fundación Miró Mallorca Award for her first AI-based work, Juana y Josefa.
In 2025, OpenAI premiered her short film Soledad in New York. She is also actively involved in education, leading the Master’s in Generative AI at Labasad and the Fashion Creative Direction program at IED.
Photo credit: Martina Matencio (@lalovenoso on Instagram).
